TikTok has over 1 billion unique monthly users

The primary reason why companies build websites is to allow customers to make purchases online (20%) and showcase their products and services (20%)

68% of branded communities say community has helped create new leads.

82% of organizations say not enough data is a "very much a challenge (54%)" or "somewhat of a challenge (28%)" in making IT decisions.

86% of small businesses without a website plan to build one in the next few years.

56% of creatives don’t feel successful

77% of companies have either no visibility or a restricted view into their supply chain.

66% of firms spend between 5% and 15% of turnover on supply chain.

63% of business leaders say good communication leads to higher customer satisfaction.

61% of Gen Z agree that they would describe themselves as a really big or super fan of someone or something.

29% of respondents said their communities hosted an in-person event in 2021.

70% of organizations place a high priority on creating a culture centered on delivering customer value.

$700 billion in annual digital solution spend will fall short of delivering the desired ROI

78% of companies that succeeded in content in 2021 had a documented content marketing strategy.

60% of B2B buyers report that mobile played a significant role in a recent purchase.

60% of studied organizations raised their product or services prices due to the security breach

33% of business leaders say they have gained new deals thanks to strong communication

50% more people trust word-of-mouth recommendations than lesser-ranked channels like online banner ads, mobile ads, SMS messages and SEO ads

52% of top-performing companies agree that the highest level tech leader plays a role in shaping business strategy, only 27% of other companies agree with this statement.

Products with an average star rating in the 4.2 to 4.7 range are more likely to be purchased than those in the 4.7 to 5 star range.

77% of companies with $250 million to $1 billion ARR have a product-led growth motion, the highest percentage across all revenue segments

5% is the average subscription churn rate for B2B companies.

Over 1 billion Instagram Reels are shared every day through DMs.

61% of marketers see video as a "very important or extremely important" part of their marketing strategy.

95.8% of surveyed organizations have AI initiatives that are underway in pilot of limited production.

85% of Gen Z have posted a video online

There are 2,599,284 free Android apps on Google Play, which is 96.3% of the total

SEO takes between 3 and 6 months to start getting results.

30% of consumers report influencer recommendations are one of the most important factors in purchasing decisions. This compares to 27% for recommendations from friends or family.

68% of customers have a more favorable view of brands that offer or contact them with proactive customer service notifications.

27.91% is the average email open rate across all industries.

40% of people spent under $500 on average per video.

86% of software development teams have adopted an agile approach

The average buy button check out takes just 68 seconds, compared to 127 seconds for regular checkouts.

Around 2.3 million electric cars were sold in Europe in 2021.

Around half of electric cars sold globally in 2021 were sold in China (3.3 million).

44% of consumers want to be able to find reviews written within the past month.

Brands that can measure their email marketing ROI very well report returns of 46:1.

60% of creatives ranked “saying no” as the top skill they’d like to acquire.

An average of 2.93 billion people used Meta platforms daily in September 2022.

42% of organizations say a lack of technical knowledge and skills is their number one barrier to successful digital transformation.

Retention/turnover was the top workforce management challenge cited by 47% of HR professionals, followed by recruitment (36%).

79% of people have watched a video testimonial to find out more about a company, product or service.

89% of surveyed office workers believe AI could support them in up to half of their everyday work activities.

The most cited benefits of remote work are: flexibility in how I spend time (67%), flexibility in work location (62%), and having more time due to not commuting (59%).

An online community can help organizations improve engagement by up to 21%