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Retention/turnover was the top workforce management challenge cited by 47% of HR professionals, followed by recruitment (36%).
SHRM/Globoforce: Using Recognition and Other Workplace Efforts to Engage Employees
2018
HR
77% of companies with $250 million to $1 billion ARR have a product-led growth motion, the highest percentage across all revenue segments
Gainsight Product-Led Growth Index
2022
Product-led Growth
34% of consumers are likely to engage with appointment shopping in 2022.
Shopify: The Future of Retail
2022
Retail
67% of no-code users are self-taught: 26% by free videos, 23% via paid courses, and 18% through trial and error.
Zapier: The Rise of No Code 2022
2022
No-Code
Automated emails generate 300% more clicks than promotional email campaigns.
Omnisend: Ecommerce Statistics Report 2022
2022
Email marketing
80% of founders reported building a community of users as important to their business. 28% say it is critical to their success.
First Round: State of Startups 2019
2019
Startups
3 in 5 salespeople feel underappreciated
Pipedrive: State of Sales 2020-2021
2021
Sales
Before the pandemic, only 8% of remote-capable workers worked exclusively from home, and around 1/3 had a hybrid work agreement
Gallup: The Future of Hybrid Work
2022
Remote work
Hybrid Work
40.7% of global sports fans now stream live sports through digital platforms.
Nielsen: 2022 Global Sports Marketing Report
2022
Sponsorships
Live action video (42%) is the most common type of video, followed by animations (33%), and screen recordings (15%).
Wyzowl: State of Video Marketing 2022
2022
Video marketing
Content marketing
Brands that can measure their email marketing ROI very well report returns of 46:1.
Litmus: Email Marketing ROI: Factors That Lead to Better Returns 2018
2018
Email marketing
77% of people always or regularly read reviews when browsing for local businesses
Bright Local: Local Consumer Review Survey 2022
2022
Customer service
Leadership and management training is the top focus of L&D, and was chosen by 49% of respondents. Upskilling and reskilling employees was second at 46%.
LinkedIn: 2022 Workplace Learning Report
2022
Learning and development
29% of businesses use video in their administration and operations messages.
Biteable: The State of Video Marketing in 2021
2021
Video marketing
61% of Gen Z agree that they would describe themselves as a really big or super fan of someone or something.
YouTube: Culture and Trends Report 2022
2022
Video marketing
30% of consumers report influencer recommendations are one of the most important factors in purchasing decisions. This compares to 27% for recommendations from friends or family.
Hubspot: State of Consumer Trends 2022
2022
Social media marketing
Influencer marketing
SonicWall threat researchers recorded 5.5 billion malware attacks in 2022
SonicWall: 2023 Cyber Threat Report 2023
2023
Cybersecurity
Malware
86% of software development teams have adopted an agile approach
Digital.ai: State of Agile 2021
2021
Agile
Startups with a founder from a top school (Ivy League, Stanford, MIT, Caltech) perform 220% better than other teams.
First Round: 10 Year Project
2015
Startups
Ensuring delivery On-Time, In-Full (OTIF) is the primary supply chain objective.
Geodis: Supply Chain Worldwide Survey
2017
Supply chain
There are localized versions of YouTube in over 100 countries around the world, across 80 languages
YouTube: For Press
2022
Video marketing
30% of respondants say the most important aspect of a good customer service experience is speaking with a knowledgeable and friendly agent.
Microsoft: State of Global Customer Service
2017
Customer service
77% of Gen-Z buy second-hand and vintage clothes
33 Seconds: A Window on Net Culture
2023
Sustainability
Emails that asked 1-3 questions are 50% more likely to get a response than emails asking no questions.
Boomerang: 7 Tips for Getting More Responses to Your Emails (With Data!)
2016
Copywriting
Female founders were nearly 3x more likely to enlist a therapist or psychiatrist compared to their males (42% vs. 15%)
First Round: State of Startups 2019
2019
Startups
More than a quarter of Gen Zs (26%) and millennials (31%) are not confident they will be able to retire comfortably.
Deloitte: Global 2022 Gen Z and Millennial Survey
2022
HR
The majority of students and recent graduates plan to begin their job search in the fall (38%).
WayUp: 2022 Candidate Survey Results & Predictions
2022
Recruitment
Fully engaged customers represent a 23% premium in terms of share of wallet, profitability, revenue, and relationship growth compared with the average customer.
Gallup: State of the American Consumer 2014
2014
E-commerce
Churn rate
Only 10% of community professionals say they can financially quantify the value of their community
CMX Hub: 2022 Community Industry Report
2022
Online communities
81% of sellers have had deals lost or stalled in the past 12 months due to a key stakeholder leaving a client or prospect company.
LinkedIn: State of Sales Report 2022
2022
Sales
The primary reason why companies build websites is to allow customers to make purchases online (20%) and showcase their products and services (20%)
TopDesignFirms: Web Design For Small Businesses
2022
Web Design
E-commerce
The most important metrics to measure a content strategy are sales (40% chose this answer), web traffic (32%), social engagement (30%), conversion rate (29%), social media audience growth (27%, lead generation (27%).
Hubspot: The State of Marketing 2023
2023
Sales
Marketing
The most helpful content types for B2B buyers are: product explainers (44%), content that provides advice without pushing a product (35%), and content that answers FAQs (34%).
Skyword: What Buyers Want from Brand Experiences 2022
2022
Content marketing
94% of respondents like to know when and why theyβre not qualified for a job.
WayUp: 2022 Candidate Survey Results & Predictions
2022
Recruitment
63% of business leaders say good communication leads to higher customer satisfaction.
Grammarly: 2023 State of Business Communication
2023
Business communication
90% of companies do not inform the customer that they received their email.
SuperOffice: Customer Service Benchmark Report 2021
2021
Customer service
51% of CEO are investing in digital to differentiate their business from the competition.
McKinsey: 2021 The New Digital Edge: Rethinking Strategy for the Post Pandemic Era
2021
Digital adoption
15% of Gen Zs and 13% of Millenials say remote work has allowed them to move further from their place of work.
Deloitte: Global 2022 Gen Z and Millennial Survey
2022
Remote work
It takes an average of 12 hours 10 minutes to handle a customer support request.
SuperOffice: Customer Service Benchmark Report 2021
2021
Customer service
Good work life balance is the number reason Gen Z and Millennials chose to work at their current job, followed by learning and development opportunities, then salary.
Deloitte: Global 2022 Gen Z and Millennial Survey
2022
HR
The top five reasons marketers use automation are: save time, increase productivity, improve organization, help them compete with larger companies, and free up time for more creative tasks.
Zapier: The ROI of marketing automation
2022
Automation
25.6% of Google Desktop searches don't result in any kind of click
Semrush: State of Content Marketing 2022
2022
SEO
Low website traffic is the number one challenge companies face with their website, with 15% of respondents choosing this answer.
Web Design
More than 75% of unhappy employees are looking to leave their current role
Development Academy: What Makes Employees Happy?
2021
HR
Employee engagement
The top three priorities for technology initiatives are: digital transformation (74%), cybersecurity (73%), and cloud/cloud migration (63%).
Flexera: 2022 Tech Spend Pulse
2022
Digital adoption
Cybersecurity
Teams with more than one founder outperformed solo founders by a 163%
First Round: 10 Year Project
2015
Startups
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