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Home /
Report
Dyspatch: The Future of Email Marketing
Dyspath SurveyMonkey to surveyed 1,424 adults via SurveyMonkey using a gender and age-normalized panel.
Publish year:
2020
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Report's Top Statistics
59.41% of people say purchase history-based suggestions would most likely result in them purchasing a product mentioned in an email.
Dyspatch: The Future of Email Marketing
Email marketing
70% of emails received are personalized beyond sender’s name and subject line.
Dyspatch: The Future of Email Marketing
Email marketing
22% of people say the email preheader text is the most important motivator for them to click through
Dyspatch: The Future of Email Marketing
Email marketing
32.7% of people say the email subject line is most likely to make them open an email. 32.37% say the senders name or company.
Dyspatch: The Future of Email Marketing
Email marketing
62.13% of people ignore or delete emails that don't look good on mobile.
Dyspatch: The Future of Email Marketing
Email marketing
The number one reason for unsubscribing from an email list is getting too many email. 46.09% of people chose this answer.
Dyspatch: The Future of Email Marketing
Email marketing
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