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Home /
Report
Gainsight Product-Led Growth Index
Gainsight and RevOps Squared surveyed over 600 companies of various sizes in multiple industries and with varying annual contract values to learn about how they implemented PLG strategies.
Publish year:
2022
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Report's Top Statistics
58% of surveyed companies already had a product-led growth motion in place.
Gainsight Product-Led Growth Index
Product-led Growth
91% of companies using product-led growth plan to increase their investment in the strategy.
Gainsight Product-Led Growth Index
Product-led Growth
43% of companies use free trials to optimize their customer acquisition.
Gainsight Product-Led Growth Index
Product-led Growth
32% of surveyed companies use a low-cost or freemium model to acquire users.
Gainsight Product-Led Growth Index
Product-led Growth
77% of companies with $250 million to $1 billion ARR have a product-led growth motion, the highest percentage across all revenue segments
Gainsight Product-Led Growth Index
Product-led Growth
The biggest reason cited for not using product-led growth is that the product isn't ready. 42% of respondents chose this answer..
Gainsight Product-Led Growth Index
Product-led Growth
Monthly Active Users is the most tracked product usage metric, with 72% of companies tracking this
Gainsight Product-Led Growth Index
Product-led Growth
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