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Home /
Report
Hubspot: State of Consumer Trends 2022
HubSpot surveyed over 1,000 consumers in the U.S.
Publish year:
2022
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Report's Top Statistics
28% of Gen Z and 28% of millennials bought a product on social media directly in app within the last 3 months.
Hubspot: State of Consumer Trends 2022
Social media marketing
Influencer marketing
30% of consumers report influencer recommendations are one of the most important factors in purchasing decisions. This compares to 27% for recommendations from friends or family.
Hubspot: State of Consumer Trends 2022
Social media marketing
Influencer marketing
44% of consumers discover new products by searching the internet. This is a higher percentage than any other method
Hubspot: State of Consumer Trends 2022
Marketing
E-commerce
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