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Home /
Report
Klaviyo: E-commerce Email Benchmarks
Klaviyo analyzed emails sent by its 100k plus paying customers in Q4 2022.
Publish year:
2022
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Report's Top Statistics
Abandoned cart emails have a 3.55% conversion rate: higher than all over kinds of email.
Klaviyo: E-commerce Email Benchmarks
Email marketing
49.89% is the average abandoned cart email open rate.
Klaviyo: E-commerce Email Benchmarks
Email marketing
6.98% is the average abandoned cart email click rate
Klaviyo: E-commerce Email Benchmarks
Email marketing
The highest converting e-commerce emails are abandoned cart (3.55%), welcome emails (2.38%), then browse abandonment flows (0.96%).
Klaviyo: E-commerce Email Benchmarks
Email marketing
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