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Home /
Report
Mailerlite: Email Marketing in 2022
Mailerlite used data from 788K campaigns sent in 2021 by 35K accounts to come up with these statistics. These campaigns reached 2 billion subscribers in total.
Publish year:
2022
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Report's Top Statistics
27.91% is the average email open rate across all industries.
Mailerlite: Email Marketing in 2022
Email marketing
3.75% is the average email click-through rate across all industries.
Mailerlite: Email Marketing in 2022
Email marketing
12.89% is the average email click-through rate when the recipient opened the email.
Mailerlite: Email Marketing in 2022
Email marketing
0.33% is the total email unsubscribe rate across all industries.
Mailerlite: Email Marketing in 2022
Email marketing
0.55% is the average email bounce rate across all industries.
Mailerlite: Email Marketing in 2022
Email marketing
At 7.71%, emails sent by bloggers have the best email click-through rate.
Mailerlite: Email Marketing in 2022
Email marketing
At 1.35%, emails sent by software and apps had the lowest click-through rate.
Mailerlite: Email Marketing in 2022
Email marketing
At 22.74%, daily deals and e-coupons emails have the highest click-through rate
Mailerlite: Email Marketing in 2022
Email marketing
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