Recurly: Churn Rate Benchmarks 2019

The study examined a sample of over 1,500 subscription sites processing subscription billing on the Recurly platform from January to December 2018. Churn rates were calculated monthly by dividing the number of subscribers who churn during the month by the number of subscribers at the beginning of the month. The study used the median, 25th, and 75th percentile values to eliminate outliers and provide a more accurate representation of the data.