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Home /
Report
Wyzowl: State of Video Marketing 2022
Wyzowl surveyed 582 marketing professionals and consumers in December 2021.
Publish year:
2022
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Report's Top Statistics
86% of businesses use video as a marketing tool
Wyzowl: State of Video Marketing 2022
Video marketing
92% of marketers say video is an important part of their strategy.
Wyzowl: State of Video Marketing 2022
Video marketing
The most common reason non-video marketers give for not using video is a lack of time. 23% chose this answer.
Wyzowl: State of Video Marketing 2022
Video marketing
Live action video (42%) is the most common type of video, followed by animations (33%), and screen recordings (15%).
Wyzowl: State of Video Marketing 2022
Video marketing
Content marketing
Explainer videos (74%) are the most popular type of video, followed by social media (68%), and presentations (50%).
Wyzowl: State of Video Marketing 2022
Video marketing
40% of people spent under $500 on average per video.
Wyzowl: State of Video Marketing 2022
Video marketing
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