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Churn rate

Top Churn Rate Statistics And Benchmarks (With Sources)

June 22, 2023
,
by
Duncan Elder
Discover how your churn rate compares to other businesses.

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Churn rate

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Churn is when customers leave a subscription product. Lowering churn rate is essential for products with a subscription-based pricing model. These churn rate statistics will help you benchmark your churn rate to industry averages.

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Churn rate

Statistics

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5% is the average subscription churn rate for B2B companies.
Recurly: Churn Rate Benchmarks 2019
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Customer success
Churn rate
5.6% is the overall average subscription churn rate across all industries.
Recurly: Churn Rate Benchmarks 2019
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Customer success
Churn rate
At 4.79%, SaaS had the lowest level of churn.
Recurly: Churn Rate Benchmarks 2019
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Customer success
Churn rate
7.05% is the average B2C churn rate
Recurly: Churn Rate Benchmarks 2019
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Customer success
Churn rate
1.39% of subscription churn is involuntary, which points to payments issues.
Recurly: Churn Rate Benchmarks 2019
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Customer success
Churn rate
Box of the month (subscription box) services had a churn rate of 10.54%, the highest of all categories.
Recurly: Churn Rate Benchmarks 2019
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Customer success
Churn rate
66% of branded communities say community impacted customer retention.
Vanilla Forums: Online Communities: The Benefits and Impacts on Organizations 2019
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Online communities
A 5% increase in customer retention rates increases profits by 25% to 95%.
HBR: Zero Defections: Quality Comes to Services 1990
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Sales

More Topics Related to

Churn rate

Customer success
Sales
Customer retention
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