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Content marketing

15+ Content Marketing Statistics To Inform Your Strategy This Year

June 22, 2023

,

by

Duncan Elder

Discover impactful content types and why planning is a must.

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Content marketing

Statistics

Content marketing is an essential part of any marketing strategy in 2022. It combines various marketing disciplines, including social media and SEO. Here are the top content marketing statistics.

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Content marketing

Statistics

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43% of respondents reported rankings increases after updating content.

Semrush: State of Content Marketing 2022

Content marketing

45% of respondents reported increased engagement after updating content.

Semrush: State of Content Marketing 2022

Content marketing

46% of companies whose content marketing was unsuccessful in 2021 never run content audits.

Semrush: State of Content Marketing 2022

Content marketing

78% of companies that succeeded in content in 2021 had a documented content marketing strategy.

Semrush: State of Content Marketing 2022

Content marketing

65% of companies that succeeded in content in 2021 conduct content audits more than twice a year.

Semrush: State of Content Marketing 2022

Content marketing

90.63% of content gets zero traffic from Google.

Ahrefs: Search Traffic Study 2020

66.31% of the over one billion pages in the Ahrefs content explorer index have zero referring domains.

Ahrefs: Search Traffic Study 2020

51% of B2C consumers say the quality and authority of a brand's content have impacted their purchase decision.

Skyword: What Buyers Want from Brand Experiences 2022

Content marketing

The most helpful types of content for B2C buyers are: product explainers (55%), FAQs (51%), comparisons (33%).

Skyword: What Buyers Want from Brand Experiences 2022

Content marketing

54% of business buyers say the quality and authority of content compared to other brands has impacted their purchase decision.

Skyword: What Buyers Want from Brand Experiences 2022

Content marketing

The most helpful content types for B2B buyers are: product explainers (44%), content that provides advice without pushing a product (35%), and content that answers FAQs (34%).

Skyword: What Buyers Want from Brand Experiences 2022

Content marketing

59% of marketers' companies use video, making it the most popular media format, ahead of blogs and images.

Hubspot: The State of Inbound Marketing 2022

Social media marketing

92% of marketers say video is an important part of their strategy.

Wyzowl: State of Video Marketing 2022

Video marketing

65.8% of marketers surveyed think AI content is as good or better than human writing.

Authority Hacker: The State of AI in the Online Marketing Industry

63% of surveyed marketers using AI say inaccuracies is a major challenge with AI content.

Authority Hacker: Link Building Survey 2022

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Content marketing

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