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Influencer marketing

Influencer Marketing Statistics That Highlight Its Immense Power

June 22, 2023
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by
Duncan Elder
Find out why brands are turning to influencers for product promotion.

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Influencer marketing

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As social media users grow in influence, companies look to these people to build brand awareness. This has given rise to influencer marketing.

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Influencer marketing

Statistics

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80% of brands that use influencer marketing use Instagram.
IMH: The State of Influencer Marketing 2022
View Statistics Source
Influencer marketing
54% of firms working with influencers run e-commerce stores
IMH: The State of Influencer Marketing 2022
View Statistics Source
Influencer marketing
75% of brand marketers intent to spend on influencer marketing in 2022.
IMH: The State of Influencer Marketing 2022
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Influencer marketing
Zara was the most mentioned brand on Instagram in 2021.
IMH: The State of Influencer Marketing 2022
View Statistics Source
Influencer marketing
63% of social buyers said they are more likely to buy from the same seller again.
Accenture: Why Shopping's Set for a Social Revolution 2022
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E-commerce
Social media marketing
26% of marketers plan to invest more in social media than any other channel in 2022.
Hubspot: The State of Inbound Marketing 2022
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Marketing
Social media marketing
8 out of ten social media users in China use social commerce to purchase in a given category
Accenture: Why Shopping's Set for a Social Revolution 2022
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E-commerce
Social media marketing
30% of consumers report influencer recommendations are one of the most important factors in purchasing decisions. This compares to 27% for recommendations from friends or family.
Hubspot: State of Consumer Trends 2022
View Statistics Source
Social media marketing
Influencer marketing

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Influencer marketing

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