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Online Reviews

21+ Online Review Statistics That Show Their Impact

July 24, 2023

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Duncan Elder

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Online Reviews

Statistics

Online reviews can play a major impact in the sales process. They provide valuable information and feedback to potential customers about a product or service. They also help customers make informed purchasing decisions and can also help businesses improve their offerings.

The online review statistics in this article will answer questions such as: the percentage of people that read online reviews, the impact of reviews on purchasing decisions, the impact of different types of review, and how star ratings affect buying decisions.

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Online Reviews

Statistics

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Displaying reviews can increase conversion by 270%.

Spiegel Research Center: How Online Reviews Influence Sales

95% of shoppers reading online reviews before making a purchase.

Spiegel Research Center: How Online Reviews Influence Sales

Products with 5 reviews generate 270% more sales than products without.

Spiegel Research Center: How Online Reviews Influence Sales

44% of consumers want to be able to find reviews written within the past month.

PowerReviews: The Power of Review Volume & Recency

77% of people always or regularly read reviews when browsing for local businesses

Bright Local: Local Consumer Review Survey 2022

Customer service

80% of consumers are less likely to buy a product if it has no reviews. For Gen Z, this is 92%.

PowerReviews: The Power of Review Volume & Recency

97% of consumers consider review recency to be at least somewhat important when considering a purchase.

PowerReviews: The Power of Review Volume & Recency

86% of shoppers feel that review recency is more important when considering a product or brand they haven’t purchased before.

PowerReviews: The Power of Review Volume & Recency

67% of people will consider leaving a review for a positive experience, while 40% will consider leaving a review for a negative experience.

Bright Local: Local Consumer Review Survey 2022

Customer service

Based on data from a gift retailer, reviews increased the conversion rate of lower-priced products by 190%, and higher priced products by 380%.

Spiegel Research Center: How Online Reviews Influence Sales

88% of consumers say they would be ‘likely’ or ‘highly likely’ to leave a review if the business went above and beyond to ensure they had an exceptional experience.

Bright Local: Local Consumer Review Survey 2022

Customer service

80% of consumers say they would be ‘likely’ or ‘highly likely’ to leave a review if they initially had a negative experience that was turned into a very positive experience.

Bright Local: Local Consumer Review Survey 2022

Customer service

88% of global respondents trust recommendations from people they know more than any other channel.

Nielsen: 2021 Trust in Advertising Study

79% of people have watched a video testimonial to find out more about a company, product or service.

Wyzowl: Testimonial Statistics

37% of people believe testimonial videos are effective because they’re more authentic than a business’ own pitch.

Wyzowl: Testimonial Statistics

Reviews influence 88% of consumers in discovering a local business.

Podium: Responding to Reviews Matters

95% of people say that reviews – whether positive, or negative – influence their purchasing decisions.

Wyzowl: Testimonial Statistics

56% of consumers say that a business’s responses to reviews have changed their perspective on the business.

Podium: Responding to Reviews Matters

42% of consumers report writing reviews, but only 3-10% will write a review when asked for a specific transaction

PowerReviews: The Power of Reviews

47% of people agree they are willing to pay more at a business with higher reviews. 28% of people are neutral and the rest disagree.

Podium: Responding to Reviews Matters

The factors consumers say are most important when choosing a local business are: Location (61%), price or promotions (55%), personal recommendation (50%), reviews (41%).

Podium: Responding to Reviews Matters

More Topics Related to

Online Reviews

Conversion rate optimization

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