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Social selling

Social Selling Statistics to Help Understand This New Ecommerce Trend

June 21, 2023
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by
Duncan Elder
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Social selling

Statistics

Social selling is taking off. A cross between e-commerce and social media marketing, it's enabling social media influencers to directly monetize their brands. Find out what it means for your business with these fully-sourced, ecommerce statistics.

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Social selling

Statistics

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63% of social buyers said they are more likely to buy from the same seller again.
Accenture: Why Shopping's Set for a Social Revolution 2022
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E-commerce
Social media marketing
8 out of ten social media users in China use social commerce to purchase in a given category
Accenture: Why Shopping's Set for a Social Revolution 2022
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E-commerce
Social media marketing
59% of social buyers surveyed said they are more likely to support small and medium-sized businesses through social commerce than ecommerce websites.
Accenture: Why Shopping's Set for a Social Revolution 2022
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E-commerce
Social media marketing
Half of social media users surveyed are concerned that social commerce purchases will not be protected or refunded properly.
Accenture: Why Shopping's Set for a Social Revolution 2022
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E-commerce
Social media marketing
64% of social media users surveyed said they made a social commerce purchase in the last year.
Accenture: Why Shopping's Set for a Social Revolution 2022
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Social media marketing
E-commerce
28% of Gen Z and 28% of millennials bought a product on social media directly in app within the last 3 months.
Hubspot: State of Consumer Trends 2022
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Social media marketing
Influencer marketing

More Topics Related to

Social selling

Influencer marketing
Social media marketing
Social media
Marketing

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