Video platforms like YouTube and Tiktok are some of the most popular on the web. Even social media platforms that previously relied on other forms of media, such as Instagram, are swiftly pivoting to video.
Their large audiences means that showing up on these platforms can be insanely valuable for businesses. And video is rapidly becoming an essential part of the strategy of many marketing teams.
Getting started with video marketing isn't always easy. But these video marketing statistics will help you out and highlight just why video is so effective.