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Word of mouth

Word-of-Mouth Marketing Statistics That Show It's Incredible Impact

June 22, 2023

Duncan Elder

Find out more about this trusted form of marketing.

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Word of mouth

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Word of mouth is a powerful recommendation channel. Businesses can put in place strategies to enable it.

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Word of mouth

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50% more people trust word-of-mouth recommendations than lesser-ranked channels like online banner ads, mobile ads, SMS messages and SEO ads

Nielsen: 2021 Trust in Advertising Study

Word of mouth

Marketing

88% of global respondents trust recommendations from people they know more than any other channel.

Nielsen: 2021 Trust in Advertising Study

Word of mouth

Marketing

59% of respondents would recommend a brand to a friend because of its customer service

Gladly: 2022 Customer Expectations Report

Customer service

30% of consumers report influencer recommendations are one of the most important factors in purchasing decisions. This compares to 27% for recommendations from friends or family.

Hubspot: State of Consumer Trends 2022

Social media marketing

Influencer marketing

Word of mouth

Testimonials

Online Reviews

Conversion rate optimization

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Word-of-Mouth Marketing Statistics That Show It's Incredible Impact

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Word of mouth

Statistics

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Word of mouth

Statistics

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