Join Statheap Pro

7 days free then $9/month

Search for statistics from high-quality sources with correct references. You'll save time and create content people trust.
  • Access the complete statistic library
  • See the full source of every statistic
  • View report methodology and date to assess quality
  • Save and view statistics for easy access
  • Try free for 7 days
  • Cancel your account with a click
Try for free
Already signed up?
Log in
Home /
Statistic
21.5% is the average email open rate across all industries.
Campaign Monitor: 2022 Email Marketing Benchmarks
View Statistic Source, Methodology, And Link
Publish year:
2022

Report Methodology

The report analyzed over 100 billion emails sent across CM Group platforms in 2021.

Why it Matters

The statistic of a 21.5% average email open rate across all industries is significant because it highlights the importance of crafting compelling subject lines and engaging content to grab the attention of recipients. With high competition for attention in email marketing, businesses need to strive for above-average open rates to maximize the reach and impact of their campaigns.

View source (external link)

Like to save statistic:

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

Search For Any statistic

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

Browse Related Industries

E-commerce email marketing
Spam
AI Marketing
Advertising
Copywriting
Cold email

More Statistics

Boomerang found that emails written at a 3rd grade reading level provided a 36% higher response rate over emails written at a college reading level and a 17% higher response rate than emails written even at a high school reading level.
Boomerang: 7 Tips for Getting More Responses to Your Emails (With Data!)
2016
Copywriting
Email marketing
The highest converting e-commerce emails are abandoned cart (3.55%), welcome emails (2.38%), then browse abandonment flows (0.96%).
Klaviyo: E-commerce Email Benchmarks
2022
Email marketing
6.98% is the average abandoned cart email click rate
Klaviyo: E-commerce Email Benchmarks
2022
Email marketing
49.89% is the average abandoned cart email open rate.
Klaviyo: E-commerce Email Benchmarks
2022
Email marketing
Abandoned cart emails have a 3.55% conversion rate: higher than all over kinds of email.
Klaviyo: E-commerce Email Benchmarks
2022
Email marketing
19% of emails sent in the deliverability report went missing or ended up in the spam folder
Email Tool Tester: Deliverability Reports
2023
Email marketing
The number one reason for unsubscribing from an email list is getting too many email. 46.09% of people chose this answer.
Dyspatch: The Future of Email Marketing
2020
Email marketing
62.13% of people ignore or delete emails that don't look good on mobile.
Dyspatch: The Future of Email Marketing
2020
Email marketing
32.7% of people say the email subject line is most likely to make them open an email. 32.37% say the senders name or company.
Dyspatch: The Future of Email Marketing
2020
Email marketing
22% of people say the email preheader text is the most important motivator for them to click through
Dyspatch: The Future of Email Marketing
2020
Email marketing
70% of emails received are personalized beyond sender’s name and subject line.
Dyspatch: The Future of Email Marketing
2020
Email marketing
59.41% of people say purchase history-based suggestions would most likely result in them purchasing a product mentioned in an email.
Dyspatch: The Future of Email Marketing
2020
Email marketing
Automated emails generate 300% more clicks than promotional email campaigns.
Omnisend: Ecommerce Statistics Report 2022
2022
Email marketing
Promotional email campaigns for e-commerce had a 1.37% click rate.
Omnisend: Ecommerce Statistics Report 2022
2022
Email marketing
The highest converting email types are welcome messages, which had a 2.8% conversion rate, and abandon cart messages, which had a 2.4% conversion rate.
Omnisend: Ecommerce Statistics Report 2022
2022
Email marketing
70% of brands can't measure their email marketing ROI well.
Litmus: Email Marketing ROI: Factors That Lead to Better Returns 2018
2018
Email marketing
Brands that can measure their email marketing ROI very well report returns of 46:1.
Litmus: Email Marketing ROI: Factors That Lead to Better Returns 2018
2018
Email marketing
Email marketing has an ROI of 38:1
Litmus: Email Marketing ROI: Factors That Lead to Better Returns 2018
2018
Email marketing
At 22.74%, daily deals and e-coupons emails have the highest click-through rate
Mailerlite: Email Marketing in 2022
2022
Email marketing
At 1.35%, emails sent by software and apps had the lowest click-through rate.
Mailerlite: Email Marketing in 2022
2022
Email marketing
At 7.71%, emails sent by bloggers have the best email click-through rate.
Mailerlite: Email Marketing in 2022
2022
Email marketing
0.55% is the average email bounce rate across all industries.
Mailerlite: Email Marketing in 2022
2022
Email marketing
0.33% is the total email unsubscribe rate across all industries.
Mailerlite: Email Marketing in 2022
2022
Email marketing
12.89% is the average email click-through rate when the recipient opened the email.
Mailerlite: Email Marketing in 2022
2022
Email marketing
3.75% is the average email click-through rate across all industries.
Mailerlite: Email Marketing in 2022
2022
Email marketing
27.91% is the average email open rate across all industries.
Mailerlite: Email Marketing in 2022
2022
Email marketing
At 22%, emails sent on Monday have the highest open rate.
Campaign Monitor: 2022 Email Marketing Benchmarks
2022
Email marketing
2.3% is the average email click-through rate across all industries.
Campaign Monitor: 2022 Email Marketing Benchmarks
2022
Email marketing
21.5% is the average email open rate across all industries.
Campaign Monitor: 2022 Email Marketing Benchmarks
2022
Email marketing
Company
How it worksContactPrivacy
Help us out
Suggest a statisticReport broken links
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
© 2023 Statheap. All rights reserved
About me