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Statistic
3.75% is the average email click-through rate across all industries.
Mailerlite: Email Marketing in 2022
View Statistic Source, Methodology, And Link
Publish year:
2022

Report Methodology

Mailerlite used data from 788K campaigns sent in 2021 by 35K accounts to come up with these statistics. These campaigns reached 2 billion subscribers in total.

Why it Matters

The statistic matters because it reveals that the average email click-through rate is relatively low. This highlights the challenge of engaging recipients and achieving desired actions. Businesses must carefully design and optimize their email marketing strategies to stand out in crowded inboxes, capture attention, and encourage recipients to click on the email content.

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