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Statistic
80% of buyers prefer to be contacted by sellers by email.
Rain: Top Performance in Sales Prospecting
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Publish year:
Unknown

Report Methodology

RAIN Group used data from 488 B2B buyers representing $4.2 billion in purchases across 25 industries as well as 489 sellers.

Why it Matters

The statistic matters because it highlights the preference of the majority of buyers to be contacted through email. It suggests that sellers should prioritize email communication as it aligns with buyer preferences, thus improving the chances of successful engagement and potentially increasing sales opportunities.

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