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Statistic
6.98% is the average abandoned cart email click rate
Klaviyo: E-commerce Email Benchmarks
View Statistic Source, Methodology, And Link
Publish year:
2022

Report Methodology

Klaviyo analyzed emails sent by its 100k plus paying customers in Q4 2022.

Why it Matters

The statistic matters because it reveals the effectiveness of abandoned cart email campaigns. With a low average click rate of 6.98%, it indicates that a significant portion of customers are not engaged enough to revisit their abandoned carts. Businesses need to optimize their email strategies to improve click rates and capture potential sales opportunities.

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