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Statistic
The highest converting e-commerce emails are abandoned cart (3.55%), welcome emails (2.38%), then browse abandonment flows (0.96%).
Klaviyo: E-commerce Email Benchmarks
View Statistic Source, Methodology, And Link
Publish year:
2022

Report Methodology

Klaviyo analyzed emails sent by its 100k plus paying customers in Q4 2022.

Why it Matters

This statistic matters because it highlights the importance of strategic email marketing in driving conversions. By understanding the highest converting email types, businesses can tailor their campaigns to target specific customer behaviors and maximize the chances of converting potential buyers. Optimizing abandoned cart, welcome, and browse abandonment emails can significantly impact a company's sales and overall success.

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