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Statistic
95% of people say that reviews โ€“ whether positive, or negative โ€“ influence their purchasing decisions.
Wyzowl: Testimonial Statistics
View Statistic Source, Methodology, And Link
Publish year:
2020

Report Methodology

Wyzowl surveyed 238 people in late 2019, and asked them how they felt about testimonials, testimonial videos and reviews.

Why it Matters

The statistic matters because it demonstrates the significant impact of reviews on consumer behavior. With 95% of people acknowledging the influence of reviews, businesses must prioritize maintaining a positive online reputation. Furthermore, consumers rely on others' experiences to make informed choices, emphasizing the importance of authentic and transparent reviews in shaping purchasing decisions.

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