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Statistic
At 22.74%, daily deals and e-coupons emails have the highest click-through rate
Mailerlite: Email Marketing in 2022
View Statistic Source, Methodology, And Link
Publish year:
2022

Report Methodology

Mailerlite used data from 788K campaigns sent in 2021 by 35K accounts to come up with these statistics. These campaigns reached 2 billion subscribers in total.

Why it Matters

The statistic indicating that daily deals and e-coupons emails have the highest click-through rate at 22.74% is significant because it highlights the effectiveness of these marketing strategies. This statistic matters as it demonstrates the success in driving customer engagement and conversion rates, allowing companies to maximize their marketing efforts and generate more sales.

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