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Statistic
At 1.35%, emails sent by software and apps had the lowest click-through rate.
Mailerlite: Email Marketing in 2022
View Statistic Source, Methodology, And Link
Publish year:
2022

Report Methodology

Mailerlite used data from 788K campaigns sent in 2021 by 35K accounts to come up with these statistics. These campaigns reached 2 billion subscribers in total.

Why it Matters

The low click-through rate of 1.35% for emails sent by software and apps is concerning as it indicates that users are not engaging with these types of emails. This statistic matters because it highlights the need for companies to improve their email marketing strategies and tailor their content to better resonate with users, ultimately driving more clicks and conversions.

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