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Statistic
34 percent of Gen Z and 47 percent of Millennials view fast fashion brands positively.
33 Seconds: A Window on Net Culture
View Statistic Source, Methodology, And Link
Publish year:
2023

Report Methodology

33 Seconds conducted in-depth interviews with climate-active members of our Earthtopia TikTok community and then transposed the findings to a quantitative survey of 2,000 people in the UK and US to find how these attitudes are impacting the mainstream in areas from fashion to transport,.

Why it Matters

The statistic matters because it reflects the changing consumer preferences and values of younger generations. With a rising consciousness about sustainability and ethical practices in the fashion industry, the relatively high positivity towards fast fashion brands among Gen Z and Millennials indicates that there is still work to be done to raise awareness about the environmental and social impact of this industry.

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