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Statistic
At 7.71%, emails sent by bloggers have the best email click-through rate.
Mailerlite: Email Marketing in 2022
View Statistic Source, Methodology, And Link
Publish year:
2022

Report Methodology

Mailerlite used data from 788K campaigns sent in 2021 by 35K accounts to come up with these statistics. These campaigns reached 2 billion subscribers in total.

Why it Matters

The statistic of 7.71% click-through rate for emails sent by bloggers is significant because it highlights the effectiveness of their communication. Bloggers often build strong relationships with their audience, resulting in higher engagement levels. This demonstrates the influence bloggers have and the potential for businesses to leverage this connection for successful email marketing campaigns.

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