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Statistic
60% of B2B buyers report that mobile played a significant role in a recent purchase.
Boston Consulting Group: Mobile Marketing and the New B2B Buyer
View Statistic Source, Methodology, And Link
Publish year:
2017

Report Methodology

Boston Consulting Group's research for the report included analysis of Google B2B search query trends, a survey of nearly 3,000 B2B buyers supported by intrviews, interviews with leading marketers, and a marketer survey with 140 respondents.

Why it Matters

The statistic matters because it indicates that mobile devices have become increasingly influential in the B2B buying process. This highlights the need for businesses to optimize their mobile platforms, ensuring that they provide a seamless experience for buyers. Neglecting mobile could result in missed opportunities and potential loss of sales in an increasingly digital world.

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