The highest converting e-commerce emails are abandoned cart (3.55%), welcome emails (2.38%), then browse abandonment flows (0.96%).

6.98% is the average abandoned cart email click rate

49.89% is the average abandoned cart email open rate.

Abandoned cart emails have a 3.55% conversion rate: higher than all over kinds of email.

19% of emails sent in the deliverability report went missing or ended up in the spam folder

The number one reason for unsubscribing from an email list is getting too many email. 46.09% of people chose this answer.

32.7% of people say the email subject line is most likely to make them open an email. 32.37% say the senders name or company.

22% of people say the email preheader text is the most important motivator for them to click through

70% of emails received are personalized beyond sender’s name and subject line.

59.41% of people say purchase history-based suggestions would most likely result in them purchasing a product mentioned in an email.

Automated emails generate 300% more clicks than promotional email campaigns.

Promotional email campaigns for e-commerce had a 1.37% click rate.

The highest converting email types are welcome messages, which had a 2.8% conversion rate, and abandon cart messages, which had a 2.4% conversion rate.

70% of brands can't measure their email marketing ROI well.

Brands that can measure their email marketing ROI very well report returns of 46:1.

Email marketing has an ROI of 38:1

At 22.74%, daily deals and e-coupons emails have the highest click-through rate

At 1.35%, emails sent by software and apps had the lowest click-through rate.

At 7.71%, emails sent by bloggers have the best email click-through rate.

0.55% is the average email bounce rate across all industries.

0.33% is the total email unsubscribe rate across all industries.

12.89% is the average email click-through rate when the recipient opened the email.

3.75% is the average email click-through rate across all industries.

27.91% is the average email open rate across all industries.

At 22%, emails sent on Monday have the highest open rate.

2.3% is the average email click-through rate across all industries.

21.5% is the average email open rate across all industries.