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Statistic
77% of companies with $250 million to $1 billion ARR have a product-led growth motion, the highest percentage across all revenue segments
Gainsight Product-Led Growth Index
View Statistic Source, Methodology, And Link
Publish year:
2022

Report Methodology

Gainsight and RevOps Squared surveyed over 600 companies of various sizes in multiple industries and with varying annual contract values to learn about how they implemented PLG strategies.

Why it Matters

The statistic matters because it highlights the growing trend of product-led growth in the business world. With 77% of companies in the $250 million to $1 billion ARR range adopting this strategy, it demonstrates the effectiveness and importance of prioritizing product value and customer experience to drive business success and revenue growth. This trend indicates that businesses understand the power of an excellent product as a catalyst for sustainable growth.

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