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Statistic
77% of Gen-Z buy second-hand and vintage clothes
33 Seconds: A Window on Net Culture
View Statistic Source, Methodology, And Link
Publish year:
2023

Report Methodology

33 Seconds conducted in-depth interviews with climate-active members of our Earthtopia TikTok community and then transposed the findings to a quantitative survey of 2,000 people in the UK and US to find how these attitudes are impacting the mainstream in areas from fashion to transport,.

Why it Matters

The statistic of 77% of Gen-Z buying second-hand and vintage clothes matters because it reflects a shift towards sustainable fashion practices. With concerns about climate change and the environmental impact of fast fashion, this generation's preference for pre-loved items shows a growing awareness and desire to reduce waste and promote a more eco-friendly approach to clothing consumption.

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