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Statistic
79% of people have watched a video testimonial to find out more about a company, product or service.
Wyzowl: Testimonial Statistics
View Statistic Source, Methodology, And Link
Publish year:
2020

Report Methodology

Wyzowl surveyed 238 people in late 2019, and asked them how they felt about testimonials, testimonial videos and reviews.

Why it Matters

The statistic matters because it highlights the growing importance of video testimonials as a trusted source of information for consumers. With almost 80% of people relying on these videos to make informed decisions about a business or product, companies must prioritize creating compelling and authentic video testimonials to establish credibility and gain customer trust in today's digital landscape.

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