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Statistic
Promotional email campaigns for e-commerce had a 1.37% click rate.
Omnisend: Ecommerce Statistics Report 2022
View Statistic Source, Methodology, And Link
Publish year:
2022

Report Methodology

Omnisend analyzed 12 billion marketing emails, 63 million SMS, and 54 million web push messages sent by its customers in 2021.

Why it Matters

The low click rate of 1.37% highlights the need for businesses to improve their email marketing strategies. It emphasizes the challenge of capturing the attention and engagement of customers in a crowded digital landscape. By analyzing and optimizing these campaigns, businesses can increase their click-through rates and ultimately drive more conversions and revenue.

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