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Statistic
Promotional SMS had a 11.5% click rate in 2021
Omnisend: Ecommerce Statistics Report 2022
View Statistic Source, Methodology, And Link
Publish year:
2022

Report Methodology

Omnisend analyzed 12 billion marketing emails, 63 million SMS, and 54 million web push messages sent by its customers in 2021.

Why it Matters

The statistic matters because it highlights the effectiveness of promotional SMS as a marketing tool. With an 11.5% click rate, businesses can tap into a direct and targeted channel to engage and convert their audience. This validates the value of SMS marketing and emphasizes the need for businesses to incorporate it into their overall marketing strategies.

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