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Statistic
59.41% of people say purchase history-based suggestions would most likely result in them purchasing a product mentioned in an email.
Dyspatch: The Future of Email Marketing
View Statistic Source, Methodology, And Link
Publish year:
2020

Report Methodology

Dyspath SurveyMonkey to surveyed 1,424 adults via SurveyMonkey using a gender and age-normalized panel.

Why it Matters

The statistic of 59.41% highlights the significance of using purchase history-based suggestions in email marketing. By tailoring product recommendations to an individual's past purchases, businesses can effectively increase the likelihood of a purchase. This statistic underscores the importance of personalization and targeted marketing strategies to drive sales and boost customer satisfaction.

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