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Home /
Statistic
0.33% is the total email unsubscribe rate across all industries.
Mailerlite: Email Marketing in 2022
View Statistic Source, Methodology, And Link
Publish year:
2022
Report Methodology
Mailerlite used data from 788K campaigns sent in 2021 by 35K accounts to come up with these statistics. These campaigns reached 2 billion subscribers in total.
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Boomerang found that emails written at a 3rd grade reading level provided a 36% higher response rate over emails written at a college reading level and a 17% higher response rate than emails written even at a high school reading level.
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49.89% is the average abandoned cart email open rate.
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Abandoned cart emails have a 3.55% conversion rate: higher than all over kinds of email.
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19% of emails sent in the deliverability report went missing or ended up in the spam folder
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The number one reason for unsubscribing from an email list is getting too many email. 46.09% of people chose this answer.
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62.13% of people ignore or delete emails that don't look good on mobile.
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32.7% of people say the email subject line is most likely to make them open an email. 32.37% say the senders name or company.
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22% of people say the email preheader text is the most important motivator for them to click through
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70% of emails received are personalized beyond sender’s name and subject line.
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59.41% of people say purchase history-based suggestions would most likely result in them purchasing a product mentioned in an email.
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Automated emails generate 300% more clicks than promotional email campaigns.
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Promotional email campaigns for e-commerce had a 1.37% click rate.
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The highest converting email types are welcome messages, which had a 2.8% conversion rate, and abandon cart messages, which had a 2.4% conversion rate.
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70% of brands can't measure their email marketing ROI well.
Litmus: Email Marketing ROI: Factors That Lead to Better Returns 2018
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Brands that can measure their email marketing ROI very well report returns of 46:1.
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Email marketing has an ROI of 38:1
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At 22.74%, daily deals and e-coupons emails have the highest click-through rate
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At 1.35%, emails sent by software and apps had the lowest click-through rate.
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At 7.71%, emails sent by bloggers have the best email click-through rate.
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0.55% is the average email bounce rate across all industries.
Mailerlite: Email Marketing in 2022
2022
Email marketing
0.33% is the total email unsubscribe rate across all industries.
Mailerlite: Email Marketing in 2022
2022
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12.89% is the average email click-through rate when the recipient opened the email.
Mailerlite: Email Marketing in 2022
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3.75% is the average email click-through rate across all industries.
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27.91% is the average email open rate across all industries.
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At 22%, emails sent on Monday have the highest open rate.
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2.3% is the average email click-through rate across all industries.
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