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Home /
Report
Backlinko: Content Study
Backlinko and Buzzsumo analyzed 912 million blog posts to better understand the world of content marketing.
Publish year:
2019
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Report's Top Statistics
Long-form content gets an average of 77.2% more links than short articles.
Backlinko: Content Study
Link Building
SEO
94% of all blog posts have zero external links.
Backlinko: Content Study
Link Building
SEO
There is virtually no correlation between content that generates backlinks and content that generates social shares
Backlinko: Content Study
Link Building
“Why Posts”, “What Posts” and infographics received 25.8% more links compared to videos and “How-to” posts.
Backlinko: Content Study
Link Building
Only 2.2% of content generates links from multiple websites.
Backlinko: Content Study
Link Building
“Very long” headlines get 76.7% more social shares than short headlines. There is a linear relationship between shares and content length.
Backlinko: Content Study
Copywriting
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