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Marketing

38+ Searchable Marketing Statistics and Sources

November 4, 2023

,

by

Duncan Elder

Browse or search stats covering every type of marketing.

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Marketing

Statistics

Marketing is made up of a seemingly endless number of fields. From SEO, to social media, branding, content marketing and conversion rate optimization. Use these marketing statistics to find out what it all means, and what you should be focusing on.

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Marketing

Statistics

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26% of marketers plan to invest more in social media than any other channel in 2022.

Hubspot: The State of Inbound Marketing 2022

Social media marketing

33% of marketers plan to leverage short-form video for the first time in 2022.

Hubspot: The State of Inbound Marketing 2022

Social media marketing

44% of marketers' companies use social media, making it the most popular marketing channel.

Hubspot: The State of Inbound Marketing 2022

Social media marketing

59% of marketers' companies use video, making it the most popular media format, ahead of blogs and images.

Hubspot: The State of Inbound Marketing 2022

Social media marketing

Short-form video, social responsibility, and inbound marketing are the top trends marketers plan to leverage for the first time in 2022.

Hubspot: The State of Inbound Marketing 2022

Social media marketing

90.63% of content gets zero traffic from Google.

Ahrefs: Search Traffic Study 2020

78% of companies that succeeded in content in 2021 had a documented content marketing strategy.

Semrush: State of Content Marketing 2022

Content marketing

The most helpful types of content for B2C buyers are: product explainers (55%), FAQs (51%), comparisons (33%).

Skyword: What Buyers Want from Brand Experiences 2022

Content marketing

51% of B2C consumers say the quality and authority of a brand's content have impacted their purchase decision.

Skyword: What Buyers Want from Brand Experiences 2022

Content marketing

The most helpful content types for B2B buyers are: product explainers (44%), content that provides advice without pushing a product (35%), and content that answers FAQs (34%).

Skyword: What Buyers Want from Brand Experiences 2022

Content marketing

43% of respondents reported rankings increases after updating content.

Semrush: State of Content Marketing 2022

Content marketing

54% of business buyers say the quality and authority of content compared to other brands has impacted their purchase decision.

Skyword: What Buyers Want from Brand Experiences 2022

Content marketing

45% of respondents reported increased engagement after updating content.

Semrush: State of Content Marketing 2022

Content marketing

46% of companies whose content marketing was unsuccessful in 2021 never run content audits.

Semrush: State of Content Marketing 2022

Content marketing

65% of companies that succeeded in content in 2021 conduct content audits more than twice a year.

Semrush: State of Content Marketing 2022

Content marketing

66.31% of the over one billion pages in the Ahrefs content explorer index have zero referring domains.

Ahrefs: Search Traffic Study 2020

50% more people trust word-of-mouth recommendations than lesser-ranked channels like online banner ads, mobile ads, SMS messages and SEO ads

Nielsen: 2021 Trust in Advertising Study

Explainer videos (74%) are the most popular type of video, followed by social media (68%), and presentations (50%).

Wyzowl: State of Video Marketing 2022

Video marketing

30% of social media marketers plan to invest more in short-form video than any other social media marketing strategy.

Hubspot: The State of Inbound Marketing 2022

Social media marketing

86% of businesses use video as a marketing tool

Wyzowl: State of Video Marketing 2022

Video marketing

40% of people spent under $500 on average per video.

Wyzowl: State of Video Marketing 2022

Video marketing

The most common reason non-video marketers give for not using video is a lack of time. 23% chose this answer.

Wyzowl: State of Video Marketing 2022

Video marketing

92% of marketers say video is an important part of their strategy.

Wyzowl: State of Video Marketing 2022

Video marketing

80% of brands that use influencer marketing use Instagram.

IMH: The State of Influencer Marketing 2022

Influencer marketing

70% of brands can't measure their email marketing ROI well.

Litmus: Email Marketing ROI: Factors That Lead to Better Returns 2018

Email marketing

Email marketing has an ROI of 38:1

Litmus: Email Marketing ROI: Factors That Lead to Better Returns 2018

Email marketing

75% of brand marketers intent to spend on influencer marketing in 2022.

IMH: The State of Influencer Marketing 2022

Influencer marketing

Brands that can measure their email marketing ROI very well report returns of 46:1.

Litmus: Email Marketing ROI: Factors That Lead to Better Returns 2018

Email marketing

Live action video (42%) is the most common type of video, followed by animations (33%), and screen recordings (15%).

Wyzowl: State of Video Marketing 2022

Video marketing

Content marketing

49% of marketers say they plan to spend $50,000 or more on their digital marketing.

Unbounce: Think Fast Page Speed Report

60% of businesses use video as a marketing tool.

Biteable: The State of Video Marketing in 2021

Video marketing

46% of people think AI tools will create new marketing jobs.

Unbounce: The State of AI Marketing for Small Business

95% of respondents say AI tools reduce the need to hire additional marketing headcount.

Unbounce: The State of AI Marketing for Small Business

97% of small businesses say AI tools reduce time spent on marketing tasks.

Unbounce: The State of AI Marketing for Small Business

61% of marketers see video as a "very important or extremely important" part of their marketing strategy.

Biteable: The State of Video Marketing in 2021

Video marketing

63% of small businesses are interested in using AI tools in marketing

Unbounce: The State of AI Marketing for Small Business

75.7% of marketers currently use AI tools in their work, and 49.5% do so multiple times per week.

Authority Hacker: The State of AI in the Online Marketing Industry

31% of small businesses are already using AI tools to support marketing.

Unbounce: The State of AI Marketing for Small Business

51% of small businesses say a limited budget is their biggest marketing obstacle.

Unbounce: The State of AI Marketing for Small Business

60% of SMEs say their marketing teams are missing staff with the right expertise.

Unbounce: The State of AI Marketing for Small Business

More Topics Related to

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