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75 percent of the value that generative AI use cases could deliver falls across four areas: Customer operations, marketing and sales, software engineering, and R&D
McKinsey: The economic potential of generative AI: The next productivity frontier
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Publish year:
2023

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Why it Matters

The statistic that 75 percent of the value that generative AI use cases could deliver falls across customer operations, marketing and sales, software engineering, and R&D highlights the significant impact AI can have on various aspects of business. This emphasizes the potential for improved efficiency, customer experience, innovation, and overall growth, making it crucial for organizations to embrace and leverage AI technologies in these key areas to stay competitive and drive success.

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