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Automation

Automation statistics (with sources) that show its impact on productivity, creativity, and growth.

July 6, 2023

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Duncan Elder

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Automation

Statistics

Discover the transformative impact of automation with our comprehensive collection of statistics. We'll delve into the numbers that highlight the benefits, adoption rates, and areas of automation in today's workforce. Use the stats to gain insights into how automation enhances productivity, saves time, reduces errors, and empowers professionals to focus on strategic and creative tasks. Search for stats using the search bar or scroll down to browse.

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Automation

Statistics

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In a survey of 250 marketers who use automation, 50% say they use it daily, 33.2% use it sometimes, and 16.8% use it on and off.

Zapier: The ROI of marketing automation

The professional benefits of using automation cited by marketers are: increased confidence at work (34.8%), received a raise (34.4%), and reduced errors at work (33.2%)

Zapier: The ROI of marketing automation

The personal benefits of automation cited by marketers are: feeling less burnout at work (48.8%), improved mood and overall happiness (37.2%), and reduced stress (34.8%).

Zapier: The ROI of marketing automation

The top five reasons marketers use automation are: save time, increase productivity, improve organization, help them compete with larger companies, and free up time for more creative tasks.

Zapier: The ROI of marketing automation

87% of marketers who use automation daily are likely to use it in their next job, 73% of marketers who use automation less frequently will continue using it, and 64% of marketers who use automation on-and-off will use it in their next job.

Zapier: The ROI of marketing automation

35% of consumers are currently very satisfied with the automated CX solutions they interact with.

Dimension Data: 2021 Global Customer Experience Benchmark Report

Digital adoption

McKinsey estimates that half of today’s work activities could be automated between 2030 and 2060.

McKinsey: The economic potential of generative AI: The next productivity frontier

Artificial Intelligence (AI)

Current generative AI and other technologies have the potential to automate work activities that absorb 60% to 70% of employees’ time today.

McKinsey: The economic potential of generative AI: The next productivity frontier

Artificial Intelligence (AI)

The top time-intensive tasks marketers automate are: messaging leads or customers, sharing customer or lead information with their team, copying and pasting data, and keeping up with meetings, events, and appointments.

Zapier: The ROI of marketing automation

More Topics Related to

Automation

Artificial Intelligence (AI)

Digital adoption

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