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Home /
Report
Backlinko: Email Outreach Study
Backlinko analysed 12 million outreach emails using data from sales email tool Pitchbox.
Publish year:
2019
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Report's Top Statistics
8.5% of outreach emails receive a response.
Backlinko: Email Outreach Study
Sales
Outreach emails with long subject lines get 24.6% more responses than emails with shorter subject lines
Backlinko: Email Outreach Study
Sales
Sending multiple emails to the same contact generates 2x more responses
Backlinko: Email Outreach Study
Sales
Sending an email to several contacts results in a 93% higher response rate than messages sent to a single contact
Backlinko: Email Outreach Study
Sales
Personalized subject lines get 30.5% more responses than those without personalization.
Backlinko: Email Outreach Study
Sales
Emails with personalized body copy get 32.7% more responses than those that are unpersonalized
Backlinko: Email Outreach Study
Sales
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