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Statistic
8.5% of outreach emails receive a response.
Backlinko: Email Outreach Study
View Statistic Source, Methodology, And Link
Publish year:
2019

Report Methodology

Backlinko analysed 12 million outreach emails using data from sales email tool Pitchbox.

Why it Matters

The statistic matters because it highlights the challenging nature of making effective connections through email outreach. With less than 10% of emails receiving a response, it emphasizes the need for compelling and targeted messaging to increase the chances of engagement. It underscores the importance of personalization and quality content to stand out in a crowded digital landscape.

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