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Home /
Report
ProductLed: Growth Benchmarks
ProductLed surveyed over 600 SaaS businesses about topics related to product-led growth.
Publish year:
2022
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Report's Top Statistics
75% of product-led companies either choose a free trial or freemium model.
ProductLed: Growth Benchmarks
Product-led Growth
Surveyed SaaS companies report that 9% of free accounts convert to paid accounts.
ProductLed: Growth Benchmarks
Product-led Growth
Companies that use a PLG strategy report that Product is involved in creating the strategy 49% of the time, while Marketing is involved 42% of the time.
ProductLed: Growth Benchmarks
Product-led Growth
58% of B2B SaaS companies already have a product-led growth strategy in place
ProductLed: Growth Benchmarks
Product-led Growth
Freemium models convert visitors at 12%, which is a 140% higher conversion rate than free trials.
ProductLed: Growth Benchmarks
Product-led Growth
Both freemium offers and free trials convert 9% of free users into paid customers.
ProductLed: Growth Benchmarks
Product-led Growth
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