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Home /
Report
Semrush: State of Content Marketing 2022
Semrush surveyed 1,500 businesses of all sizes in over 20 industries.
Publish year:
2022
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Report's Top Statistics
78% of companies that succeeded in content in 2021 had a documented content marketing strategy.
Semrush: State of Content Marketing 2022
Content marketing
65% of companies that succeeded in content in 2021 conduct content audits more than twice a year.
Semrush: State of Content Marketing 2022
Content marketing
SEO
46% of companies whose content marketing was unsuccessful in 2021 never run content audits.
Semrush: State of Content Marketing 2022
Content marketing
45% of respondents reported increased engagement after updating content.
Semrush: State of Content Marketing 2022
Content marketing
43% of respondents reported rankings increases after updating content.
Semrush: State of Content Marketing 2022
Content marketing
SEO
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