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Home /
Report
Skyword: What Buyers Want from Brand Experiences 2022
The report uses data from 1,000 consumers and 300 business buyers.
Publish year:
2022
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Report's Top Statistics
51% of B2C consumers say the quality and authority of a brand's content have impacted their purchase decision.
Skyword: What Buyers Want from Brand Experiences 2022
Content marketing
42% of B2C consumers have been swayed by the look and feel of brand's website and communications
Skyword: What Buyers Want from Brand Experiences 2022
Content marketing
The most helpful types of content for B2C buyers are: product explainers (55%), FAQs (51%), comparisons (33%).
Skyword: What Buyers Want from Brand Experiences 2022
Content marketing
54% of business buyers say the quality and authority of content compared to other brands has impacted their purchase decision.
Skyword: What Buyers Want from Brand Experiences 2022
Content marketing
The most helpful content types for B2B buyers are: product explainers (44%), content that provides advice without pushing a product (35%), and content that answers FAQs (34%).
Skyword: What Buyers Want from Brand Experiences 2022
Content marketing
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