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Statistic
54% of business buyers say the quality and authority of content compared to other brands has impacted their purchase decision.
Skyword: What Buyers Want from Brand Experiences 2022
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Publish year:
2022

Report Methodology

The report uses data from 1,000 consumers and 300 business buyers.

Why it Matters

This statistic matters because it highlights the importance of high-quality and authoritative content in influencing business buyers' purchase decisions. With more than half of buyers considering the quality and authority of content, businesses must focus on providing valuable and reliable information to stand out from competitors and drive successful sales.

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