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Home /
Report
Twillio Segment :The State of Personalization 2022
Twillio Segment surveyed close to 3,450 businesses and consumers across five continents to discover how attitudes and experiences with personalization have changed over the previous year.
Publish year:
2022
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Report's Top Statistics
49% of consumers say they will likely become a repeat customer after they have a personalized retail experience.
Twillio Segment :The State of Personalization 2022
Personalization
35% of companies think they are successfully achieving omnichannel personalization.
Twillio Segment :The State of Personalization 2022
Personalization
Omnichannel
37% of brands exclusively use first party data to personalize customer experiences
Twillio Segment :The State of Personalization 2022
Personalization
40% of consumers say they trust brands to keep data secure and use it responsibly
Twillio Segment :The State of Personalization 2022
Personalization
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Omnichannel
