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Statistic
40% of consumers say they trust brands to keep data secure and use it responsibly
Twillio Segment :The State of Personalization 2022
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Publish year:
2022
Report Methodology
Twillio Segment surveyed close to 3,450 businesses and consumers across five continents to discover how attitudes and experiences with personalization have changed over the previous year.
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40% of consumers say they trust brands to keep data secure and use it responsibly
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35% of companies think they are successfully achieving omnichannel personalization.
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49% of consumers say they will likely become a repeat customer after they have a personalized retail experience.
Twillio Segment :The State of Personalization 2022
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