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Advertising

Essential advertising statistics you must know

November 4, 2023

,

by

Duncan Elder

Browse our list of fully sourced advertising statistics

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Advertising

Statistics

The world of advertising has changed massively over the last decade. Understand the latest industry trends with these advertising statistics.

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Advertising

Statistics

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73% of surveyed consumers agreed that advertising is necessary to support companies that provide free video content.

Amazon Ads and OMG: The New Ad Value Exchange

74% of consumers appreciate when brands make ads that teach them something new.

Amazon Ads and OMG: The New Ad Value Exchange

71% of consumers said they don't mind seeing ads when watching shows, movies, or streaming content for free.

Amazon Ads and OMG: The New Ad Value Exchange

73% of consumers said they appreciate when brands make ads that help them discover new products or services.

Amazon Ads and OMG: The New Ad Value Exchange

Mobile ad spend hit $336 billion in 2022, a 14% increase on 2021.

Data.ai: State of Mobile 2023

68% of consumers said the overall viewing experience is more enjoyable when ads are relevant to the content they are watching.

Amazon Ads and OMG: The New Ad Value Exchange

73% of surveyed consumers said the overall viewing experience is more enjoyable when ads are relevant to the viewer

Amazon Ads and OMG: The New Ad Value Exchange

Advertisers use 2.7 channels on average to promote their products online

DataFeedWatch: Multichannel Marketing Report

Multichannel Marketing

Almost 1/3 of advertised products are on sale.

DataFeedWatch: Multichannel Marketing Report

Multichannel Marketing

More than 66% of advertisers exclude unprofitable products from their data feeds to optimize the way they spend their budget.j

DataFeedWatch: Multichannel Marketing Report

Multichannel Marketing

E-commerce advertisers are switching from Search based channels to social media channels. The use of search channels dropped 7% from 2022 to 2023

DataFeedWatch: Multichannel Marketing Report

Multichannel Marketing

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Advertising

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