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Home /
Report
Amazon Ads and OMG: The New Ad Value Exchange
Amazon Ads and Omnicom Media Group commissioned a study with Latitude to survey 3,511 US consumers to better understand consumers’ advertising preferences and expectations.
Publish year:
2021
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Report's Top Statistics
73% of surveyed consumers agreed that advertising is necessary to support companies that provide free video content.
Amazon Ads and OMG: The New Ad Value Exchange
Advertising
71% of consumers said they don't mind seeing ads when watching shows, movies, or streaming content for free.
Amazon Ads and OMG: The New Ad Value Exchange
Advertising
65% of consumers agreed there are always new things or products to discover when watching commercials.
Amazon Ads and OMG: The New Ad Value Exchange
Advertising
73% of surveyed consumers said the overall viewing experience is more enjoyable when ads are relevant to the viewer
Amazon Ads and OMG: The New Ad Value Exchange
Advertising
68% of consumers said the overall viewing experience is more enjoyable when ads are relevant to the content they are watching.
Amazon Ads and OMG: The New Ad Value Exchange
Advertising
74% of consumers appreciate when brands make ads that teach them something new.
Amazon Ads and OMG: The New Ad Value Exchange
Advertising
73% of consumers said they appreciate when brands make ads that help them discover new products or services.
Amazon Ads and OMG: The New Ad Value Exchange
Advertising
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