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Statistic
2,254 publicly announced esports sponsorship deals globally in 2021, compared to 1,785 in 2020.
Nielsen: 2022 Global Sports Marketing Report
View Statistic Source, Methodology, And Link
Publish year:
2022

Report Methodology

This report examined the global consumer shifts over the last two years and its impact on sports sponsorship models and content distribution. Nielsen Sports monitor 15,000 teams, leagues and events crossing over 150,000 brands while tracking over 170,000 sponsorship deals.

Why it Matters

Esports sponsorship represents a rapidly expanding segment of the global entertainment industry. The surge in sponsorship deals reflects the increasing popularity and monetization potential of esports. Brands seeking to engage with younger demographics and tap into the thriving esports ecosystem should consider the immense opportunities presented by this dynamic industry.

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